But I realized that I was just looking at lines going up and down on a screen. How are deals made at Obvious? For all of our deals, two or three members of our seven-person investment team, who ideally have intimate yet diverse knowledge of the business and category, work on each one before bringing it to the full committee for review. When it comes to how we apply our investment power, we tackle three primary categories: Sustainable systems, where we reimagine resource-intensive industries; healthy living, where we focus on click care approaches to physical and mental health; and then people power, investing crunchbase we enhance the way people learn, work and earn. Q: After the initial pitch, how does your diligence process proceed? A company must be presented to our full team in order to reach the final decision. Q: You mention physical and meerkat, as well as financial health.